PILOT Project

The Story of Nowruz. 2022 (San Mateo) 2024 (Irvine)

The production "The Story of Nowruz" describes the unique celebration of the arrival of spring and the beginning of the Persian new year. From exciting and ancient Zoroastrian soul-cleansing rituals, to the good luck charm and beauty of the "Table of the Seven S's,” the performance depicts traditions of inspiration, rebirth, renewal, and hope through traditional choreography, original scoring performed by a live 22-piece orchestra, and professional actors in a first-of-its-kind stage production.

The Story of Nowruz will be performed in 7 scenes (mirroring the haft-seen), beginning with history and traditions prior to Nowruz, during, and after. The tale celebrates the amazing, ancient rituals and stories shared in a vibrant format.

Nowruz/Norooz/Norouz is a celebration of ancient and powerful proportions celebrated by over 300 million people from diverse ethnic and religious backgrounds in lands that once belonged to the Persian Empire.

What we wish for every single person during our new year's celebration is love, prosperity, patience, beauty, wealth, health, revived passion, and joy.

This is our home right now right, right here. NICArt intends to bring our amazing heritage and culture to the forefront and show how much we love everybody and how much commonality and similarity we share.

 
 
 
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You can now watch the entire show from your own device till April 1st. The magic of ‘The Story of Nowruz’ wasn’t just on stage. It was in the tireless work of our cast, crew, sponsors, volunteers, and the incredible audience! To say

NICArt BELIEVES IN THE POWER OF STRENGTHENING
LOVE & UNITY BETWEEN ALL CULTURES THROUGH ART.

My kids were born here and disconnected from their culture, and this performance really brought tears to my eyes as I watched how engaged my children were from their seats! They were so focused and not only did it feel like they were watching beautiful dancing, song, and acting, but it was also educational and made me feel proud and excited to share my heritage with my kids. Thank you, NICA for this splendid production!